USC Identity Series
I was asked to design the new logo and identity series for Campus Crusades at the University of Connecticut. They were changing their name from Campus Crusades to UConn Students for Christ. This gave me the opportunity to try to come up with a design that would stand out, look fairly academic as well as incorporate a cross, and the letters “USC”. Once the design was approved, they asked me to provide a couple different variations that they could use along with black and white versions. I chose the 2 shades of blue because the main color at UConn was blue.
