One of my roles as graphic designer was to design the cover of Alert! Magazine each month. Under the direction of the editor of Alert!, it was my responsibility to come up with the design based on the theme of the issue and the cover story. Continue Reading »
MRA Print Pieces
3 different print pieces I designed while working at Marketing Research Association.
Blue Book Mailer
This was a tri-fold piece that we mailed out to all MRA members. With the theme of the Blue Book marketing campaign being “Grow your Business through Blue Book”, we utilized images of plants and flowers to emphasize the point. Each panel had different information, and was placed so that as you opened the card, the most important information was placed first.
MRA New Membership Brochure
I worked with the MRA membership director on the re-design of the membership brochure. At this point, MRA had just merged with a sister company, so we needed new, updated material to promote this. Working with the marketing specialist on the content, this piece was printed on a heavier paper stock to give it more weight, and significance. It ended up being a tri-fold brochure, folded down to 8.5×11.
CEO Summit Mailer
I designed this mailer for MRA’s CEO Summit in the Bahamas. The CEO Summit is a conference MRA puts on each year, and it is intended to be a high end, invitation only conference for CEO’s in the market research industry. In working with my boss, the COO of MRA, I came up with the idea of having the mailer/invitation be something different and unusual. She liked the idea, and I ended up designing a 6×6 square cross mailer that had 4 panels, which folded onto themselves. As each panel unfolds, more important information is revealed to the reader.
MRA 2009 Advertisers Resource
The 2009 Media Kit was designed as a way to compile all advertising prices and options into one simple brochure. When exhibitors and companies inquire about advertising with MRA, we simply send them a copy of the Media Kit.
The kit was designed in 3 color coded sections, so that finding information about where or how the user wanted to advertise with MRA was simple. The tables containing prices, or other content was designed with a consistent look throughout the book, so that the reader could identify key information easily. It was designed as a 2 column page, with the majority of the important content being in the larger of the 2 columns.
MRA 2009 Annual Conference Collateral Material
The 2009 Annual Conference collateral material includes 3 pieces designed leading up to the Annual Conference. The theme of the conference was “The Perfect Story”, so our marketing pieces were all about reading the story from a newspaper. We put the full page ad in our Alert! Magazine, mailed out the poster along with a pen to all our members, and worked with one of our exhibitors to print for the newspaper to distribute to our members at conference.
MRA Advertisements
As Senior Graphic Designer, it was my responsibility to design all MRA print advertisements. Whether to be placed in another magazine, or in MRA’s own Alert! Magazine, I often worked with the marketing specialist on the concept and content of the ad. They varied in size, based on where they were going to be placed.
MRA Fall Conference 2008
One of my first projects at MRA was the design of all collateral material for MRA’s Fall Conference that was to be held the following November in Las Vegas. While the logo and color scheme was already decided by the time I started, it was my responsibility to design the conference program book as well as all other conference promotional material.
The conference program book ended up being a 4 color cover/back cover, and 2 color throughout the majority of the book. The two colors used were black and a PMS orange color. All images had to be either black and white, or duo-toned with the PMS color, as we could not have any 4 color images except on the cover. Working in collaboration with the marketing specialist and eduducation director on the content, I designed the layout and placed the copy inside the book.
The Fall Conference Mailer was a piece I designed with guidance from the marketing specialist. The purpose was to design a piece that would be mailed out to potential attendees, laying out certain information in a clean orderly way, in an effort to get our members to attend the conference. The piece was designed to be folded over twice, having 4 columns.
MRA 2009 Annual Conference Program Book
The 2009 Annual Conference Program book contained all the information relating to MRA’s 2009 Annual conference. Working with the marketing specialist, and the education director on all the content, it was my responsibility to layout the content in a way that made it easy to read by those attending the conference.
The book was a 2 color inside, with a 4 color cover, as well as certain advertisement pages in the back being four color as well. Using black and a PMS purple/blue color, all the text and images were a variety of these two colors, with the exception of the cover. Some images were made to be a duo-tone, and some were left as black and white.
KISS Day Logo
Working in collaboration with PC Tech Service, I had the chance to design the logo for KISS Day (Kicking in for Springfield Schools). The first annual KISS Day was in 2009, hosted by Am-B-Care Ambulance. They requested the design of a logo and Web site in order to promote their event.
Collins Clan Praisegram
Malcolm and Barbara Collins have been missionaries for over 25 years. They try to keep their supporters up to date with monthly or quarterly newsletters. Recently, they asked me if I would re-design their newsletter, and provide it to them in a format they could attach to an e-mail as well. In working with them, we came up with the four page layout, the basic design, and agreed that the colors would change each season.
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Kinetic Hope Identity
Kinetic Hope, a start up physical fitness/personal training and nutrition company asked me to design their identity and business cards. With input from their founder, we came up with a logo that he felt represented what the company stands for. I was also asked to design business cards as well.