Working with a team of 4 other people, I set out to re-design the MRA corporate Web site. Our goal was to come up with a Web site that not only better displayed information, but had a simple navigational structure, single log-in to access all areas of the site, as well as a unifying look and feel across the board.

Once the initial layout and design of the site was completed and approved by the CEO and COO of MRA, working in collaboration with the marketing specialist, we sat down with each department head, in order to determine what content on their sections of the Web site needed updating. The marketing assistant worked with each department head in re-writing the copy before turning it over to me to place in the new site.

The new MRA Web site launched in August 2009 to rave reviews from those who saw it.

www.mra-net.org

I used CSS and multiple style sheets, without using tables in the design of this site.

Continue Reading »

I had the opportunity to design, build, and launch the online version of the Alert! Magazine. During an office staff meeting, it came across that we did not have an online version of Alert!. I felt there was a major need here, as having an online magazine provides the opportunity to generate more traffic on the Web site, sell advertisement space online as well as promote the members only Web site as an additional benefit in an effort to get more people to join our organization.

The project started with my creating mock ups in Photoshop, and getting the design approved by the Editor of Alert! as well as my boss. I worked with the Editor to decide where we should sell advertisement space, how we would market the Web site once launched, as well as ways to promote both the purchasing of advertisement space and the Web site itself. As Alert! Magazine is distributed to members each month, we felt the online version should be only available to members of MRA, which would require a log-in page, and the ability to only be available to members of MRA. However, in order to generate interest and hits, we decided we would open the whole site up to the public for 6 or 7 months immediately after launch. The Alert! Magazine Web site launched with the January 2009 issue, and was available to the public until August 2009.

Features like being able to access previous issues going back to January 2008 were built in, as well Advertising space on specific pages that we felt would be the most viewed.

After the site launched, I worked with the IT department to create a CMS system so that we could lock the site down to MRA members only.

www.mra-net.org/alert

Continue Reading »

Working with a team of 4 other people, I set out to re-design the MRA corporate Web site. Our goal was to come up with a Web site that not only better displayed information, but had a simple navigational structure, single log-in to access all areas of the site, as well as a unifying look and feel across the Web site.

Along with the front end of the Web site, I worked with our IT department to develop an admin section to the Web site as well. Certain sections of the site could then be maintained by various people in the company, and not just the web manager. We built a custom CMS section for certain aspects of the Web site, including the staff page, news section, advertising, as well as the career section.

Continue Reading »

The MRA conference section was designed to stand alone from the rest of the Web site, while at the same time maintaining some integrity and consistency. It needed to have its own home page, and sub-navigation, easily directing viewers to the various information about the conference. By having the conference navigation on the right hand side, viewers are able to navigate throughout the conference pages as well as the rest of the MRA site easily and effectively. By adding a light box feature to the program page, as well as on the description for each seminar track, the reader does not have to deal with pop up windows, and pop up blockers in their web browser.

Continue Reading »

After the successful launch of Alert! Magazine Online, we realized we need to design a CMS system in order to make updating the pages each month easier, as well as adding the ability to have it locked down for members only. Working with the IT department, I helped design and build the Admin site of Alert! Magazine Online.

Continue Reading »

MRA developed a program, in which aimed to provide transparency and quality assurance to the research process. In working with the IT department on the programming, as well the research quality department, I came up with the logo, design and lay out of the Web site.

Continue Reading »

One of my roles as graphic designer was to design the cover of Alert! Magazine each month. Under the direction of the editor of Alert!, it was my responsibility to come up with the design based on the theme of the issue and the cover story. Continue Reading »

MRA spearheaded the launching of the Association Collaborative Effort Web site. The objective of ACE is to ensure that all online panel researchers and users are using the same definitions and terminology. The Web site gives users the opportunity to suggest definitions for market research terminology, allowing a discussion on what the official definition of the words and phrases should be.

Working in collaboration with the IT department on the programming, I worked on the design and layout of all aspects of the site.

Continue Reading »

MRA launched their Virtual Business Guide, as a resource center for small marketing companies, which needed information and resources about running their companies. The idea was to present samples of certain types of documents so that small companies could function more efficiently and effectively. The virtual business guide is available to MRA members only.

Continue Reading »

3 different print pieces I designed while working at Marketing Research Association.

Blue Book Mailer
This was a tri-fold piece that we mailed out to all MRA members. With the theme of the Blue Book marketing campaign being “Grow your Business through Blue Book”, we utilized images of plants and flowers to emphasize the point. Each panel had different information, and was placed so that as you opened the card, the most important information was placed first.

MRA New Membership Brochure
I worked with the MRA membership director on the re-design of the membership brochure. At this point, MRA had just merged with a sister company, so we needed new, updated material to promote this. Working with the marketing specialist on the content, this piece was printed on a heavier paper stock to give it more weight, and significance. It ended up being a tri-fold brochure, folded down to 8.5×11.

CEO Summit Mailer
I designed this mailer for MRA’s CEO Summit in the Bahamas. The CEO Summit is a conference MRA puts on each year, and it is intended to be a high end, invitation only conference for CEO’s in the market research industry. In working with my boss, the COO of MRA, I came up with the idea of having the mailer/invitation be something different and unusual. She liked the idea, and I ended up designing a 6×6 square cross mailer that had 4 panels, which folded onto themselves. As each panel unfolds, more important information is revealed to the reader.

Continue Reading »