I had the opportunity to design, build, and launch the online version of the Alert! Magazine. During an office staff meeting, it came across that we did not have an online version of Alert!. I felt there was a major need here, as having an online magazine provides the opportunity to generate more traffic on the Web site, sell advertisement space online as well as promote the members only Web site as an additional benefit in an effort to get more people to join our organization.

The project started with my creating mock ups in Photoshop, and getting the design approved by the Editor of Alert! as well as my boss. I worked with the Editor to decide where we should sell advertisement space, how we would market the Web site once launched, as well as ways to promote both the purchasing of advertisement space and the Web site itself. As Alert! Magazine is distributed to members each month, we felt the online version should be only available to members of MRA, which would require a log-in page, and the ability to only be available to members of MRA. However, in order to generate interest and hits, we decided we would open the whole site up to the public for 6 or 7 months immediately after launch. The Alert! Magazine Web site launched with the January 2009 issue, and was available to the public until August 2009.

Features like being able to access previous issues going back to January 2008 were built in, as well Advertising space on specific pages that we felt would be the most viewed.

After the site launched, I worked with the IT department to create a CMS system so that we could lock the site down to MRA members only.

www.mra-net.org/alert

Continue Reading »

Working with a team of 4 other people, I set out to re-design the MRA corporate Web site. Our goal was to come up with a Web site that not only better displayed information, but had a simple navigational structure, single log-in to access all areas of the site, as well as a unifying look and feel across the Web site.

Along with the front end of the Web site, I worked with our IT department to develop an admin section to the Web site as well. Certain sections of the site could then be maintained by various people in the company, and not just the web manager. We built a custom CMS section for certain aspects of the Web site, including the staff page, news section, advertising, as well as the career section.

Continue Reading »

The MRA conference section was designed to stand alone from the rest of the Web site, while at the same time maintaining some integrity and consistency. It needed to have its own home page, and sub-navigation, easily directing viewers to the various information about the conference. By having the conference navigation on the right hand side, viewers are able to navigate throughout the conference pages as well as the rest of the MRA site easily and effectively. By adding a light box feature to the program page, as well as on the description for each seminar track, the reader does not have to deal with pop up windows, and pop up blockers in their web browser.

Continue Reading »

After the successful launch of Alert! Magazine Online, we realized we need to design a CMS system in order to make updating the pages each month easier, as well as adding the ability to have it locked down for members only. Working with the IT department, I helped design and build the Admin site of Alert! Magazine Online.

Continue Reading »

MRA developed a program, in which aimed to provide transparency and quality assurance to the research process. In working with the IT department on the programming, as well the research quality department, I came up with the logo, design and lay out of the Web site.

Continue Reading »

MRA spearheaded the launching of the Association Collaborative Effort Web site. The objective of ACE is to ensure that all online panel researchers and users are using the same definitions and terminology. The Web site gives users the opportunity to suggest definitions for market research terminology, allowing a discussion on what the official definition of the words and phrases should be.

Working in collaboration with the IT department on the programming, I worked on the design and layout of all aspects of the site.

Continue Reading »

MRA launched their Virtual Business Guide, as a resource center for small marketing companies, which needed information and resources about running their companies. The idea was to present samples of certain types of documents so that small companies could function more efficiently and effectively. The virtual business guide is available to MRA members only.

Continue Reading »

Thokozani, a movie written and directed by first time director Gregory Collins. He approached me about designing a Web site to promote his upcoming independent movie. Working in collaboration with Gregory, we came up with a Web site, customizing a WordPress theme, giving him the ability to maintain certain sections of the Web site himself.
Continue Reading »

New Homes & Land is a division of Prudential Connecticut Realty that works with real estate agents who want to work with builders in building brand new houses. The Prudential Connecticut Realty marketing department then works with New Homes & Land on the design of these new housing divisions going up, as all the marketing material is brand new.

One of the services the marketing department offered was the design of the sub division Web site to the real estate agent. In working with the web master in the marketing department, I was given the Photoshop file, and my responsibilities involved writing the CSS code and turning the image into a Web page.
Continue Reading »

New Homes & Land is a division of Prudential Connecticut Realty that works with real estate agents who want to work with builders in building brand new houses. The Prudential Connecticut Realty marketing department then works with New Homes & Land on the design of these new housing divisions going up, as all the marketing material is brand new.

One of the services the marketing department offered was the design of the sub division Web site to the real estate agent. In working with the web master in the marketing department, I was given the Photoshop file, and my responsibilities involved writing the CSS code and turning the image into a Web page.

Continue Reading »