3 different print pieces I designed while working at Marketing Research Association.

Blue Book Mailer
This was a tri-fold piece that we mailed out to all MRA members. With the theme of the Blue Book marketing campaign being “Grow your Business through Blue Book”, we utilized images of plants and flowers to emphasize the point. Each panel had different information, and was placed so that as you opened the card, the most important information was placed first.

MRA New Membership Brochure
I worked with the MRA membership director on the re-design of the membership brochure. At this point, MRA had just merged with a sister company, so we needed new, updated material to promote this. Working with the marketing specialist on the content, this piece was printed on a heavier paper stock to give it more weight, and significance. It ended up being a tri-fold brochure, folded down to 8.5×11.

CEO Summit Mailer
I designed this mailer for MRA’s CEO Summit in the Bahamas. The CEO Summit is a conference MRA puts on each year, and it is intended to be a high end, invitation only conference for CEO’s in the market research industry. In working with my boss, the COO of MRA, I came up with the idea of having the mailer/invitation be something different and unusual. She liked the idea, and I ended up designing a 6×6 square cross mailer that had 4 panels, which folded onto themselves. As each panel unfolds, more important information is revealed to the reader.

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The 2009 Media Kit was designed as a way to compile all advertising prices and options into one simple brochure. When exhibitors and companies inquire about advertising with MRA, we simply send them a copy of the Media Kit.

The kit was designed in 3 color coded sections, so that finding information about where or how the user wanted to advertise with MRA was simple. The tables containing prices, or other content was designed with a consistent look throughout the book, so that the reader could identify key information easily. It was designed as a 2 column page, with the majority of the important content being in the larger of the 2 columns.

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I worked on this brochure in collaboration with others in the marketing department at Prudential. Our goal was to design and update a brochure that could then be given out to potential real estate agents looking to join the Prudential team. Using the colors defined on the brand new Prudential Web site and a three column layout, we went about designing a brochure that looked elegant and first class. We printed this on a matted heavier paper with a card stock cover/back cover. Continue Reading »

New Homes & Land is a division of Prudential Connecticut Realty that works with real estate agents who want to work with builders in building brand new houses. The Prudential Connecticut Realty marketing department then works with New Homes & Land on the design of these new housing divisions going up, as all the marketing material is brand new.

The marketing department had a brochure to hand out to agents containing the services that it offers to New Homes & Land agents. I worked on the re-design of the brochure. Our goal was to create a slightly smaller, more compact brochure with better graphics and the content easier to read and understand. Each agent was to fill out this brochure, and hand it back to the marketing department, so that we had a clear understanding of the types of logos, brochures, and folders we were to create.

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I designed the brochure and program for Prudential’s Annual Sunshine Kids Golf Tournament. My goal was to come up with a brochure that made people want to come to it. As it was a charity golf tournament, I wanted the Tournament Brochure to look elegant as well. Along with the brochure that gave information to prospective participants, I wanted all the pieces to look similar and feel branded. The Program Book was given out the day of the tournament to all participants, and included all the corporate sponsors. It was a 4 color cover, 2 color interior piece. The Tournament Mailer was a long, narrow piece that included a registration form on the back that we put into Prudential employee pay check envelopes.

In working with our main printer, we were able to negotiate the donation of all three pieces from the printer as their contribution to the tournament.

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While working in the marketing department at Prudential Connecticut Realty, I had the opportunity to work on various design pieces.

Prudential Market Report
The Market Report is a quarterly report put out by Prudential analyzing the current state of the market for the past quarter. It included a brief article and a number of charts showing how each county fared the previous quarter. I worked with the senior graphic designer to re-design the market report to be a 4 page newsletter that could easily be mailed out to all real estate agents.

CMA Cover
The CMA Cover is the cover that real estate agents used to go over reports, or sales presentations to potential buyers and sellers. I re-designed the cover to have a simple duo-toned blue with the Prudential rock in the middle.

2006 Press Book Cover
The 2006 Press Book Cover is the cover of the 2006 Prudential Press book. Throughout the course of the year, I compiled all the press releases and news clippings that mentioned Prudential Connecticut Realty. I organized the book by town, and worked with the Marketing director on the design and printing of the cover.

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Although this piece did not get printed, it was one that I designed and worked on for the Active Adult community of Prudential Connecticut Realty. The idea was to design a newsletter that would feature a Prudential active adult property, and would be a way to engage the Prudential active adult community.

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NICABM designed some new one day, intensive seminars to help people in the health industry get some continuing education credit. With the implementation of these new seminars, I designed the brochures that were used to market them. Initially, there were 2 different seminars, and each one needed it’s own brochure. The result was 2 tri-fold brochures that gave the reader all information they needed, including a registration form for the seminar. Continue Reading »

NICABM offers a number of online courses for people in the medical field looking to enhance their continuing education. I had the chance to design the catalog being mailed out to people interested in these classes. The catalog was designed as a 2 column layout, with certain information always being at the top, and certain information always being at the bottom. Because it was a two color job, I chose a light blue and black for the inside. The purpose was to design something that presented a large amount of content in an appealing, aesthetic fashion. Continue Reading »

National Institute for the Clinical Application of Behavioral Medicine hosts a conference every December in South Carolina. My responsibilities included designing the program book for this conference. That involved working with other members in the office to make sure the content was accurate, and laying it out in a way that would be easy to read for conference attendees. The inside of the brochure was two color, while the cover was designed in four color. Continue Reading »