Prudential 2008 Calendar
I designed the 2008 Prudential Calendar to be small, elegant and memorable. We decided to go with the smaller size of 5×7 when folded down, because it was sturdy, and easy to carry around. We found high end stock photography of places around Connecticut to correspond with each month. I worked with our printer, so that when the real estate agents could order calendars for their clients, their photo and personal message would show up on the agents page.
The calendar was saddle stitched, and printed on a matted paper with a matt varnish to give it a more elegant look.
