New Homes & Land Marketing Guide
New Homes & Land is a division of Prudential Connecticut Realty that works with real estate agents who want to work with builders in building brand new houses. The Prudential Connecticut Realty marketing department then works with New Homes & Land on the design of these new housing divisions going up, as all the marketing material is brand new.
The marketing department had a brochure to hand out to agents containing the services that it offers to New Homes & Land agents. I worked on the re-design of the brochure. Our goal was to create a slightly smaller, more compact brochure with better graphics and the content easier to read and understand. Each agent was to fill out this brochure, and hand it back to the marketing department, so that we had a clear understanding of the types of logos, brochures, and folders we were to create.
