MRA Fall Conference 2008
One of my first projects at MRA was the design of all collateral material for MRA’s Fall Conference that was to be held the following November in Las Vegas. While the logo and color scheme was already decided by the time I started, it was my responsibility to design the conference program book as well as all other conference promotional material.
The conference program book ended up being a 4 color cover/back cover, and 2 color throughout the majority of the book. The two colors used were black and a PMS orange color. All images had to be either black and white, or duo-toned with the PMS color, as we could not have any 4 color images except on the cover. Working in collaboration with the marketing specialist and eduducation director on the content, I designed the layout and placed the copy inside the book.
The Fall Conference Mailer was a piece I designed with guidance from the marketing specialist. The purpose was to design a piece that would be mailed out to potential attendees, laying out certain information in a clean orderly way, in an effort to get our members to attend the conference. The piece was designed to be folded over twice, having 4 columns.
