DNC Design

Silicon Update

Daniel — Wed, 13 Apr 2011 20:39:37 +0000

One of the marketing items we created for our readers was a bundle of article written by longtime columnist Tom Cantrell. Tom had been writing for Circuit Cellar for over 20 years, an in honor of his last column, we offered our readers to buy the bundle of his most recent articles for a low price. We broke it up into 2010-Present and 2009. I had to compile all the articles into 2 pdfs, and design a cover for both bundles.

Silicon Update 2010 & 2011

Silicon Update 2009

Circuit Cellar e-mail blasts

Daniel — Thu, 31 Mar 2011 16:44:54 +0000

One of my responsibilities is to create and design e-mail blasts we send out. I was charged with re-designing 2 current monthly e-mail campaigns, News Notes and Advertisers Broadcast. News Notes is sent out monthly to approximately 15,000 recipients, containing articles and advertising regarding the most recent issue of Circuit Cellar Magazine. The Advertisers Broadcast is sent out monthly to companies we think might be interested in advertising in our magazine or on our web site. My job was to re-design each of these two e-mail blasts separately to be used going forward. I am also responsible for sending out all other e-mail blasts as requested as well.

News Notes Header

News Notes

Advertisers Broadcast Header

Advertisers Broadcast

World at your Fingertips

Update your Contact Information e-mail

MRA Web Site Re-design

Daniel — Tue, 27 Apr 2010 05:52:37 +0000

Working with a team of 4 other people, I set out to re-design the MRA corporate Web site. Our goal was to come up with a Web site that not only better displayed information, but had a simple navigational structure, single log-in to access all areas of the site, as well as a unifying look and feel across the board.

Once the initial layout and design of the site was completed and approved by the CEO and COO of MRA, working in collaboration with the marketing specialist, we sat down with each department head, in order to determine what content on their sections of the Web site needed updating. The marketing assistant worked with each department head in re-writing the copy before turning it over to me to place in the new site.

The new MRA Web site launched in August 2009 to rave reviews from those who saw it.

www.mra-net.org

I used CSS and multiple style sheets, without using tables in the design of this site.

MRA Home Page

MRA Member Login

Government Affairs

Legislative Update Archive

Legislative Update Lightbox

Board of Directors Lightbox

Chicago Chapter

Advertisers Resource Chart

Past Conferences

Upcoming Conferences

Alert! Magazine Web site Design

Daniel — Tue, 27 Apr 2010 05:50:32 +0000

I had the opportunity to design, build, and launch the online version of the Alert! Magazine. During an office staff meeting, it came across that we did not have an online version of Alert!. I felt there was a major need here, as having an online magazine provides the opportunity to generate more traffic on the Web site, sell advertisement space online as well as promote the members only Web site as an additional benefit in an effort to get more people to join our organization.

The project started with my creating mock ups in Photoshop, and getting the design approved by the Editor of Alert! as well as my boss. I worked with the Editor to decide where we should sell advertisement space, how we would market the Web site once launched, as well as ways to promote both the purchasing of advertisement space and the Web site itself. As Alert! Magazine is distributed to members each month, we felt the online version should be only available to members of MRA, which would require a log-in page, and the ability to only be available to members of MRA. However, in order to generate interest and hits, we decided we would open the whole site up to the public for 6 or 7 months immediately after launch. The Alert! Magazine Web site launched with the January 2009 issue, and was available to the public until August 2009.

Features like being able to access previous issues going back to January 2008 were built in, as well Advertising space on specific pages that we felt would be the most viewed.

After the site launched, I worked with the IT department to create a CMS system so that we could lock the site down to MRA members only.

www.mra-net.org/alert

Alert! Magazine Online

MRA Web Site Re-design: Admin

Daniel — Tue, 27 Apr 2010 05:45:34 +0000

Along with the front end of the Web site, I worked with our IT department to develop an admin section to the Web site as well. Certain sections of the site could then be maintained by various people in the company, and not just the web manager. We built a custom CMS section for certain aspects of the Web site, including the staff page, news section, advertising, as well as the career section.

Admin: Article Upload

Admin: New Staff Upload

Admin: Staff Section

MRA Web Site Re-design: Conference

Daniel — Tue, 27 Apr 2010 05:40:42 +0000

The MRA conference section was designed to stand alone from the rest of the Web site, while at the same time maintaining some integrity and consistency. It needed to have its own home page, and sub-navigation, easily directing viewers to the various information about the conference. By having the conference navigation on the right hand side, viewers are able to navigate throughout the conference pages as well as the rest of the MRA site easily and effectively. By adding a light box feature to the program page, as well as on the description for each seminar track, the reader does not have to deal with pop up windows, and pop up blockers in their web browser.

Conference Home Page

Conference Program

Conference Day Agenda Lightbox

Speed Networking Lightbox

Alert! Magazine Admin Site

Daniel — Tue, 27 Apr 2010 05:35:16 +0000

After the successful launch of Alert! Magazine Online, we realized we need to design a CMS system in order to make updating the pages each month easier, as well as adding the ability to have it locked down for members only. Working with the IT department, I helped design and build the Admin site of Alert! Magazine Online.

Alert! Admin: Home

Alert! Admin: Review Edition

Alert! Admin: New Edition

Alert! Admin: Advertising

MRA Review Program

Daniel — Tue, 27 Apr 2010 05:34:48 +0000

MRA developed a program, in which aimed to provide transparency and quality assurance to the research process. In working with the IT department on the programming, as well the research quality department, I came up with the logo, design and lay out of the Web site.

MRA Review Program

MRA Review Program: Guidelines

MRA Review Program: New Panel

MRA Review Program: Select Panel

MRA Review Program: 1 Panel Report

MRA Review Program: 2 Panel Report

MRA's Alert! Magazine

Daniel — Tue, 27 Apr 2010 05:09:27 +0000

One of my roles as graphic designer was to design the cover of Alert! Magazine each month. Under the direction of the editor of Alert!, it was my responsibility to come up with the design based on the theme of the issue and the cover story.

January 2009

February 2009

March 2009

April 2009

May 2009

June 2009

July 2009

Association Collaborative Effort Web site

Daniel — Tue, 27 Apr 2010 04:59:57 +0000

MRA spearheaded the launching of the Association Collaborative Effort Web site. The objective of ACE is to ensure that all online panel researchers and users are using the same definitions and terminology. The Web site gives users the opportunity to suggest definitions for market research terminology, allowing a discussion on what the official definition of the words and phrases should be.

Working in collaboration with the IT department on the programming, I worked on the design and layout of all aspects of the site.

http://www.aceinfo.org/

Association Collaborative Effort