MRA launched their Virtual Business Guide, as a resource center for small marketing companies, which needed information and resources about running their companies. The idea was to present samples of certain types of documents so that small companies could function more efficiently and effectively. The virtual business guide is available to MRA members only.
MRA Print Pieces
3 different print pieces I designed while working at Marketing Research Association.
Blue Book Mailer
This was a tri-fold piece that we mailed out to all MRA members. With the theme of the Blue Book marketing campaign being “Grow your Business through Blue Book”, we utilized images of plants and flowers to emphasize the point. Each panel had different information, and was placed so that as you opened the card, the most important information was placed first.
MRA New Membership Brochure
I worked with the MRA membership director on the re-design of the membership brochure. At this point, MRA had just merged with a sister company, so we needed new, updated material to promote this. Working with the marketing specialist on the content, this piece was printed on a heavier paper stock to give it more weight, and significance. It ended up being a tri-fold brochure, folded down to 8.5×11.
CEO Summit Mailer
I designed this mailer for MRA’s CEO Summit in the Bahamas. The CEO Summit is a conference MRA puts on each year, and it is intended to be a high end, invitation only conference for CEO’s in the market research industry. In working with my boss, the COO of MRA, I came up with the idea of having the mailer/invitation be something different and unusual. She liked the idea, and I ended up designing a 6×6 square cross mailer that had 4 panels, which folded onto themselves. As each panel unfolds, more important information is revealed to the reader.
MRA 2009 Advertisers Resource
The 2009 Media Kit was designed as a way to compile all advertising prices and options into one simple brochure. When exhibitors and companies inquire about advertising with MRA, we simply send them a copy of the Media Kit.
The kit was designed in 3 color coded sections, so that finding information about where or how the user wanted to advertise with MRA was simple. The tables containing prices, or other content was designed with a consistent look throughout the book, so that the reader could identify key information easily. It was designed as a 2 column page, with the majority of the important content being in the larger of the 2 columns.
MRA 2009 Annual Conference Collateral Material
The 2009 Annual Conference collateral material includes 3 pieces designed leading up to the Annual Conference. The theme of the conference was “The Perfect Story”, so our marketing pieces were all about reading the story from a newspaper. We put the full page ad in our Alert! Magazine, mailed out the poster along with a pen to all our members, and worked with one of our exhibitors to print for the newspaper to distribute to our members at conference.
MRA Advertisements
As Senior Graphic Designer, it was my responsibility to design all MRA print advertisements. Whether to be placed in another magazine, or in MRA’s own Alert! Magazine, I often worked with the marketing specialist on the concept and content of the ad. They varied in size, based on where they were going to be placed.
MRA Fall Conference 2008
One of my first projects at MRA was the design of all collateral material for MRA’s Fall Conference that was to be held the following November in Las Vegas. While the logo and color scheme was already decided by the time I started, it was my responsibility to design the conference program book as well as all other conference promotional material.
The conference program book ended up being a 4 color cover/back cover, and 2 color throughout the majority of the book. The two colors used were black and a PMS orange color. All images had to be either black and white, or duo-toned with the PMS color, as we could not have any 4 color images except on the cover. Working in collaboration with the marketing specialist and eduducation director on the content, I designed the layout and placed the copy inside the book.
The Fall Conference Mailer was a piece I designed with guidance from the marketing specialist. The purpose was to design a piece that would be mailed out to potential attendees, laying out certain information in a clean orderly way, in an effort to get our members to attend the conference. The piece was designed to be folded over twice, having 4 columns.
MRA 2009 Annual Conference Program Book
The 2009 Annual Conference Program book contained all the information relating to MRA’s 2009 Annual conference. Working with the marketing specialist, and the education director on all the content, it was my responsibility to layout the content in a way that made it easy to read by those attending the conference.
The book was a 2 color inside, with a 4 color cover, as well as certain advertisement pages in the back being four color as well. Using black and a PMS purple/blue color, all the text and images were a variety of these two colors, with the exception of the cover. Some images were made to be a duo-tone, and some were left as black and white.
Thokozani Web Site
Thokozani, a movie written and directed by first time director Gregory Collins. He approached me about designing a Web site to promote his upcoming independent movie. Working in collaboration with Gregory, we came up with a Web site, customizing a WordPress theme, giving him the ability to maintain certain sections of the Web site himself.
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Whiting Farms Web Site
New Homes & Land is a division of Prudential Connecticut Realty that works with real estate agents who want to work with builders in building brand new houses. The Prudential Connecticut Realty marketing department then works with New Homes & Land on the design of these new housing divisions going up, as all the marketing material is brand new.
One of the services the marketing department offered was the design of the sub division Web site to the real estate agent. In working with the web master in the marketing department, I was given the Photoshop file, and my responsibilities involved writing the CSS code and turning the image into a Web page.
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Haversham Preserve Web Site
New Homes & Land is a division of Prudential Connecticut Realty that works with real estate agents who want to work with builders in building brand new houses. The Prudential Connecticut Realty marketing department then works with New Homes & Land on the design of these new housing divisions going up, as all the marketing material is brand new.
One of the services the marketing department offered was the design of the sub division Web site to the real estate agent. In working with the web master in the marketing department, I was given the Photoshop file, and my responsibilities involved writing the CSS code and turning the image into a Web page.