Association Collaborative Effort Web site
MRA spearheaded the launching of the Association Collaborative Effort Web site. The objective of ACE is to ensure that all online panel researchers and users are using the same definitions and terminology. The Web site gives users the opportunity to suggest definitions for market research terminology, allowing a discussion on what the official definition of the words and phrases should be.
Working in collaboration with the IT department on the programming, I worked on the design and layout of all aspects of the site.






